What is Melanin Rich Lip Neutralization?

The permanent makeup industry has become very popular over the past several years. Powder and Ombre brows have become undoubtedly iconic, with many of our favorite celebrities sporting flawless brows 24/7. However, while micro-blading and micro-shading (a.k.a, the signature Powder/Ombre Brow) may have put permanent makeup on the map, eyebrows...

Can Altra Beauty Lab “Touch Up” Another Artist’s Work?

  Many people don’t understand that Permanent Makeup Artists are exactly that- Artists. They all have their own techniques and styles that make them different. Can one PMU Artist work over another one’s work? That depends… First, let’s define both terms: Touchup A touch up session is a session that...

Micro-Shading Touch-Up: Why It Is Not an Option

  Microshading, also called Powder/Ombre brows is a semi-permanent makeup procedure that deposits pigment into your eyebrows with a single point needle to enhance the appearance of your eyebrows by making them look fuller and thicker. It is a trending and popular cosmetic treatment. Nevertheless, one thing that people do...

Benefits of Permanent Makeup

You may prefer the way you look with lipstick, eyeliner, or groomed brows, but are you tired of the time and hassle it takes to maintain your makeup? If you want to reclaim your mornings and simplify your life, follow in the footsteps of an increasing number of women and...

What Is Lip Blushing?

Perfectly pigmented lips no longer require regularly applying your favorite lipstick. Luscious lips have been one of the defining beauty trends of the 21st century. While filler injections took center stage over the past decade, lip blushing offers a more natural-looking alternative to the cosmetic treatment craze, with less maintenance....